Lowndes Square

Timeless Elegance Reimagined for Contemporary London Living

Location: Belgravia, London

Project Type: Apartment Refurbishment

Scope: Full Interior Architecture, Interior Design, Furniture & Styling

Services: Space Planning, Kitchen & Bathroom Design, Bespoke Joinery, Lighting Design, Material Specification, Furniture & Styling, Project Coordination

Main Contractor: JBS

Photography: Simon Eldon

Before Photographs

Project Narrative

Lowndes Square is a contemporary apartment refurbishment located in Belgravia, London. The property was purchased by an overseas investor who wanted to modernise the apartment with a fresh and timeless interior before introducing it to the premium London rental market.

YAM Studios was commissioned to lead the full interior renovation, improving the flow of space, natural light, and overall functionality while creating a calm and sophisticated interior suited to contemporary London living. The design concept focused on balancing the classic architectural character associated with Belgravia properties with refined minimalist detailing and understated luxury.

The internal layout was carefully reconfigured to create more open and connected living spaces. The kitchen was opened up to improve circulation throughout the apartment and allow natural light to move more freely across the interiors, creating a brighter and more welcoming atmosphere.

The material palette combines timeless finishes with subtle contemporary elements. Herringbone timber flooring was selected to complement the period architecture of the building, while contemporary interpretations of shaker-style kitchen cabinetry and bespoke joinery introduce a softer and more modern aesthetic. Bronze detailing throughout the apartment adds warmth and sophistication, while natural textures in timber, fabrics, and finishes soften the overall scheme and create a more relaxed and inviting environment.

The interiors were designed to feel elegant, practical, and highly liveable, balancing understated luxury with long-term durability suited to the premium rental market. A restrained palette of warm neutral tones and tactile materials creates a timeless aesthetic that feels both refined and comfortable.

Lighting design was carefully integrated throughout the apartment to enhance the material palette, create warmth during the evenings, and highlight the architectural detailing and bespoke joinery throughout the space.

YAM Studios also curated the furniture, styling, and finishing details throughout the apartment to ensure the interiors felt cohesive, elevated, and fully resolved. Following completion of the refurbishment, the apartment was rented within one week of being listed. The tenant later requested a complete furniture package, which YAM Studios delivered within a short timeframe while working within the client’s budget and ensuring the apartment was fully prepared for immediate occupancy.

The result is a contemporary Belgravia apartment renovation that combines thoughtful interior architecture, timeless materials, and warm minimalist detailing to create a sophisticated and enduring London home.

Previous
Previous

Eccleston Square

Next
Next

Portland Road